Monday, January 30, 2006

5 Talking Points in PR Today

Here are some issues that I find relevant to public relations today. I think many of these topics have been and are being addressed through blogs and other forums for opinion. What people easily forget is that these topics affect them in some way or another, regardless of their profession.

1. Job safety. The recent deaths of the miners in W. Virginia has now brought about more awareness of the dangerous risks that come with the job.

2. There's my truth, your truth and THE truth. The issue of honesty has been put in the limelight once again as the battle of Oprah vs. James Frey has been blown up in the media leaving many questioning the difference between a memoir, fiction and non-fiction and what it means to "dupe" Oprah.

3. Claifying the term "public relations"--explaining the profession and exploring the many branches of the broad field. Professionals can use their blogs to debunk falacies and restate their purpose.

4. Making and strengthening relationships with clients.

5. Politics, politics and politics. Politics are driven and shaped by PR professionals and constantly appear in the media in every way. Ana Marie Cox's blog comments on cuurent events in the Washington world.


Blogger Becca Burnitt said...

Casey! I really like your topic on clarifying the term PR. There are so many people who think PR is just event planning and things like that but I like the idea of expanding on all the aspects of PR and restate their purpose. Good Job!

11:50 AM  
Blogger Kim Holland said...

I think PR pros should use the blog-opportunity to clarify what they do. As many of our teachers have said, PR pros are seen as sneaky, when that is not the case. Everyone plays down their negatives and plays up their positives, both on personal and public levels. PR pros do the same for their clients.

11:52 AM  

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