Saturday, March 04, 2006

Chitter Chatter

Someone might be “listening” to the chatter on your blog.

The Washington Post printed a story relevant to my blog yesterday (http://www.washingtonpost.com/wp-dyn/content/article/2006/03/02/AR2006030201829.html ). Really, this story is relevant to any bloggers. Nielson BuzzMetrics is a new company that uses technology to pick up internet “chatter” about various companies, products, brands and people. This can be very helpful for companies to determine which products are working, which aren’t and what they need to do about it.

As I noticed in the beginning of my blogging—though perusing amateur blogs out there much like mine—there is a lot of product promotion. What I didn’t realize is that it may unintentionally be strengthening or hurting a company’s image. Although chatter isn’t powerful enough to make or break a company, it can be a helpful resource to determine where they stand with the technology inclined public.

“It surprises me that it is possible to create something that can have that much impact on how people view what's going on in society,” said Jill Manty, an Olympic sports blogger, in the Washington Post article.

For many bloggers out there who want to get their voices heard, this might be their big break.

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